What has been the market response? What percentage of customers has opted for variants with ADAS features? XUV 700 is the first M&M model to offer ADAS features. We expect the proliferation of such features. At this point it is important to note that features like automatic emergency braking (AEB) or lane keeping assist (LKA) do not qualify for autonomous driving as they are assist features. We have already introduced features such as the smartpilot assist in XUV700 and we anticipate such features to be seen with all the major mass market players at least in their flagship offering in the near future. In India, Level 2 autonomy will be widespread in the next two to four years. At what rate do you expect autonomous driving tech to grow in India?Īutonomous driving technology will see a gradual growth and uptake not just in India but worldwide. In India, Level 2 autonomy will be widespread in the next two to four years,” he said. “We anticipate ADAS features will be offered by all the major mass market players, at least in their flagship offering, in the near future. R Velusamy, chief of global product development – automotive sector, M&M, talked about the prospects of ADAS tech in India, and M&M’s strategy for it in an exclusive interview with ETAuto. Mahindra & Mahindra has introduced it in its recent launch XUV700. OEMs are using it to differentiate their products. The Indian OEMs are experimenting with Level 2 which is characterized by Ad AA Advanced Driver Assistance System (ADAS). They are followed by autonomous driving technology which has five distinct levels. R Velusamy, chief of global product development - automotive sector, M&MĪmong the major technology megatrends, electric propulsion and connected vehicles are making steady inroads into the Indian automotive market.

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